Why It’s Important To Set Goals For Your Business


Goals are very important when it comes to the success or failure of your business. Why are they so important? Goals act as a roadmap for you to follow. They let you know where you are going, and if you are getting there on time. You wouldn’t get in your car and start driving without having a destination planned out, so why would you approach your business that way?

Goals simply explained

All goals should have a few things in common. A goal should define what you are trying to accomplish and when you want to accomplish it by. Goals should be realistic and there should be a way to measure them. All goals should be written down and available for viewing on a regular basis. Simply writing the goal down will significantly increase you odds of achieving it and having it displayed as a visual reminder will also help motivate you.

You Know The Drill
goals plan recover change management

Even if you have never taken the time to set goals for your business, you are actually very familiar with the process. At some point in your life, you have more than likely taken out a pen and paper and mapped out a plan for accomplishing some type of task. Writing out goals for your business is no different than writing out your grocery list.

Define Your Goals

By clearly defining your goal, you are telling yourself where you are going. Instead of having a goal of “I plan to spend more time promoting my Virtual Assistant business”, clearly define the goal as “during the next three weeks, my goal is to spend 10 hours per week promoting my Virtual Assistant business”. The second goal tells you what you are going to do and for how long you are going to do it.

Step By Step

Once you know where you are going and when you want to be there, you can figure out how you are going to get there. Using the example above, you know that for the next three weeks, you need to be spending 10 hours per week promoting your business. Now you can start defining mini-goals, such as writing articles and submitting them to reprint directories, emailing past clients and letting them know you are accepting new projects, sending press releases to the media, and so forth.

Game On!

Goals can also serve as a great way to challenge yourself. Are there some things you have been meaning to do, but keep putting off? Start setting weekly challenge goals, such as blogging one post each day for a week straight or adding a new message each day to your auto responder or even writing an article each day and submitting it to a reprint directory.

Rewards Feel Good

how to show motivationHave fun with your goals and reward yourself with a gold star when you accomplish one of them. Once you have collected 10 gold stars, treat yourself to a spa day or some other indulgence. By setting and achieving goals you will find your business taking off and will feel a great sense of enthusiasm and accomplishment.


Your Next Step

TakeAction-ButtonContact us to discuss how we can help you to

  • Choose and set the right business goals
  • Plan your business initiatives that lift the bottom line
  • Learn how to reboot your business for greater success
  • Learn how to become a Peak Performer and
  • Get more tips for your Personal Development Journey.

Why don’t you take our Extraordinary Goal Setting Course, where we will join you on a new journey to become the always achieving superstar, who will be the envy of everyone else.

As a bonus we would like you to take action and download our free Action Plan Workbook for achieving a successful Work-Life Balance. It’s free and gives you the competitive advantage over others who seem to struggle each and every day by being busy and not achieving, by working long hours and missing out on life. With the right goals and action plan, you will become that superstar! Your journey starts with this action plan.